Don't let flat hair take over. Alterna's My Hair. My Canvas. More to Love Bodifying Shampoo delivers essential volume you need for a fuller head of hair. This vegan body enhancing shampoo encourages fullness, texture and movement without drying hair. Bamboo extract and coconut sugar work together to maintain soft, shiny and resilient hair. Key Ingredients: Vegan Botanical Caviar: this ancient Asian super-food is known to help improve moisture retention and smooth the cuticle to add bounce, shine and strength  Bamboo Extract: this mineral-rich extract is reputable for giving hair a softer texture, strengthens by restoring elasticity and suppleness and helps remove hard water residue that can make hair feel brittle Coconut Sugar Blend: the molecular structure of this simple sugar is well-known for creating a high-luster, non-drying bond with hair to provide texture, definition and control Lemon Essential Oil: used in aromatherapy to calm and refresh, this naturally antibacterial essential oil provides adds a clean, bright scent Key Benefits: Adds fullness and movement Enhances hair's underlying body Creates a foundation for texture Lightweight and non-drying