The closest thing to washing your hair without water – a talc-free, true dry cleanser that absorbs oil and refreshes hair with natural rice starch. Leaves no white residue, ever. WHY IT’S SPECIAL We couldn't find a dry shampoo that actually cleansed our hair and wanted one that not only made hair look clean, but also feel clean too. so, we made it. WHO IT’S FOR Perk up dry shampoo works on all hair types. here at amika, we believe all hair is welcome. from curly to color-treated, this product is safe and effective for all.