Unleash the fresh. Ready to take the plunge? It’s time to leap into the frosty freshness. You never know when opportunity will strike, so you need a mens deodorant that’s going to keep you smelling awesome all day, every day. New Dual Action AXE Ice Chill Body Spray for Men has got you covered. Experience the skin-tingling sensation of crisp iced mint and lemon fragrance that keeps you icy fresh and 100% ready. All. Day. Long. Bust odour. Boost Scent. Checked out our fresh new look? That’s not the only thing that’s new around here. Our revolutionary new Dual Action Technology fights odour-causing bacteria so you can bust odour and smell irresistible for 48 hours. So that no matter what comes your way, you’re ready. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials. At AXE, we believe that one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you’re smelling your absolute best. From our body spray deodorant to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game. Welcome to the future. It smells amazing. New and upgraded. The New Axe Effect.