Feel the Heat of Keto Fire! A fiery combination of stimulated Ketone inhibiting ingredients. 30 servings, in 4 hot and delicious flavours, if you thought the KETO-ICE was good, you will LOVE the KETO-FIRE. The synergy between L-Carnitine, CLA and Green Coffee Bean Extract help to promote lipolysis (fat oxidation), then, throw in some caffeine to keep your body energized and BHB to create a powerful thermogenic fat burner. Bet you're thinking....what are BHB's? In short, BHB's are...FUEL! When eating a low carb diet, the body switches from burning glucose to fat. As the liver breaks down fatty acids, it generates ketone bodies which serve as fuel for the brain, heart, and muscles in times when carbohydrates are in short supply. Beta-hydroxybutyrate (BHB) is the most abundant of the three ketone bodies created by the liver! Because we care about you, our TRU-MATCH flavour system allows you to add KETO-FIRE to Beyond Yourself KETO-ICE or AMRAP during training.  Key Benefits  Increase energy Improve Lean Body Mass Transports Fat and Burn off as Fuel Increase Cognitive Performance Carbohydrate Free Fuel Tru-Match with Beyond Yourself KETO-ICE Increases Ketone levels Imitates the state of Ketosis Decreases Appetite Recommended Use Adults - 19 year or older - 1 scoop once a day. Take with food. Take 2 to 4 hours before to exercise. Take a measurement (8.9g using the measurement provided in the product) in 6 to 8 ounces of water or juice. Once the product dissolves, consume within 30 minutes.