The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the following Thoughtful Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone

C-Firma™, made fresh to order…by you! This superpotent 15% vitamin C day serum is packed with a powerful antioxidant complex, essential nutrients, and fruit enzymes, all working together to firm and brighten the appearance of skin while improving the signs of photoaging. When worn under your sunscreen during the daytime, C-Firma™ works hard to ward off pollution and UVgenerated free radical damage. C-Firma™ is formulated at a pH of 2.5. No refrigeration required! Hint: Mix it with A-Passioni™ during the daytime for even greater protection against UV-generated free radical damage, plus better glow-boosting and skin-firming benefits. 100% free of essential oils, silicones, colorants, and fragrance. Vegan and cruelty-free.