The Colgate 360⁰ Advanced 4 Zone soft manual toothbrush provides a 4 zone bacteria removing action. The advanced multi-action bristle design (vs. an ordinary flat trim toothbrush) and the innovative cheek & tongue cleaner design together remove bacteria from teeth, tongue, cheeks, and gums. It also features an ergonomic handle and an ultra-cushioned gel thumb grip for more comfort and control.