Colgate Optic White Advanced Whitening Toothpaste deeply whitens up to 4 tones *. It contains 2% hydrogen peroxide, a whitening ingredient recommended by professionals and proven to whiten beyond surface stains. This toothpaste vegan is safe for enamel and safe for everyday use. Fluoride toothpaste formula provides cavity protection. Get a whiter, brighter and more radiant smile with Colgate Optic White Advanced Whitening Toothpaste . * by brushing your teeth twice a day for 6 weeks