L’Oréal Paris Colorista Bleach #AllOver Kit is a high-performance bleach delivering fast and easy lightening to your hair. The oil-rich formula inspired by L’Oréal Paris experts is here to help you get a perfectly bleached blonde colour at home. The ammonia-free formula does not damage hair cuticles or lead to hair breakage. It also comes with an anti-brass conditioner that prevents brassiness and leaves hair conditioned. For most gorgeous results, use with L'Oréal Paris' Colorista Semi-Permanent Colour specifically designed for bleached hair. Permanent hair color.