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Copywriting by Mark Shaw, Paperback | Indigo Chapters
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Coles
Copywriting by Mark Shaw, Paperback | Indigo Chapters
From Mark Shaw
Original price: $37.99
Current price: $27.82
Coles
Copywriting by Mark Shaw, Paperback | Indigo Chapters
From Mark Shaw
Original price: $37.99
Current price: $27.82
Loading Inventory...
Size: 0.79 x 9.63 x 630
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. | Copywriting by Mark Shaw, Paperback | Indigo Chapters