Thanks to the right combination of air flow, heat and power (2400 W at 240 V) this professional ionic ceramic hair dryer reduces drying time by more than 30%. Quiet, light weight and perfectly balanced, its air flow hydrates and makes hair glossy, eliminating static electricity thanks to the ionic ceramic system. . A built-in ion generator releases millions of negative ions to dry hair faster, lock in hair's own natural moisture and eliminate frizz. The result is full volume, radiant hair! Features: AC motor Ceramic, a natural source of negative ions and far infrared heat, dries hair from the inside out, preserving moisture, adding a healthy shine, and a smooth finish All inner components of the hairdryer have been engineered to reduce EMF (electromagnetic fields) to protect your health 2 speed and 3 heat settings plus cool shot Recessed cool shot button prevents its accidental activation Balanced design and ergonomic handle Two narrow concentrator nozzles 10' (3 m) power cord with hang loop 1875 watts Made in Italy