Custom tailored for professionals involved in UX, software, product design, and development, this book defines a repeatable professional process that anyone can learn and use to make their products better regardless if they are standing in a greenfield or a minefield. Focused on real world UX, this book considers that readers may not have daily access to world class talent retainment in every position. Readers will take away guidance on how to make a positive impact within the company the reader works at with their current team members. Without Goals, Strategies, Objectives, and Tactics, how do you even know if your product is useful or usable? You will learn how to create prototypes to be able to more affordably test with real users and gather quantitative and qualitative feedback to inform design/development iterations. How prioritized user segments are directly tied to objectives. How to create lightweight design specifications to keep the development team working efficiently while the product and design teams are working on testing and defining the next iteration. How to use free analysis tools to measure and report on the impact of the changes, and how all of this can work in Agile environments. | From Chaos To Concept by Kevin Collamore Braun, Paperback | Indigo Chapters