Go blonde or go home with John Frieda Go Blonder Lightening Shampoo. This hair lightening shampoo gradually deposits yellow tones and restores hair fibers for hair that is blonder and stronger (when using the Go Blonder collection of shampoo, conditioner, and spray). With Citrus Extract and Chamomile, it helps to deliver illuminated, sun-kissed colour, while strengthening hair. Ideal for all shades of natural, colour-treated, or highlighted blonde hair. Formulated with Lightening Complex, which works to lighten strands for a brighter looking blonde. The Go Blonder Collection, designed with our BlondMend™ Technology, to lighten, repair, and strengthen hair. Infused with Citrus and Chamomile Extract, known to lighten hair. Ammonia-Free and Peroxide-Free, this shampoo is gentle enough for daily use. To achieve optimal lightening and a truly beautiful blonde, use the entire John Frieda Go Blonder system of shampoo, conditioner, and spray.