REINFORCE: This Sulphate-free shampoo¹ forms the second step of the new Bond Repair haircare routine. Gently wash your hair while reinforcing inner broken hair bonds. Hair is made up of millions of bonds that give it structure and strength. When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. For the first time, our breakthrough formula powered by Citric Acid Complex targets damaged hair. Hair is restored to its original strength². Up to 98% less breakage, 90% more shine & 98% stronger hair³. Suitable for all types of damaged hair. ¹without tensioactive sulphates. ²instrumental test after 5 applications of Pre-Shampoo Treatment + Shampoo + Conditioner. ³instrumental test on Pre-Shampoo Treatment + Shampoo + Conditioner.