How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable-but don't have time to findthem-this book is for you. Here are nine inspiring and usefulperspectives, all in one place. This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers-whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value | Harvard Business Review on Increasing Customer Loyalty, Paperback | Indigo Chapters