WHAT IS IT? Give your lipstick a matte makeover—instantly! Developed on set to minimize the number of lipsticks the Smashbox pro artists carry in their kits, this gel transforms any cream lipstick into a velvety matte finish that’s never chalky. WHY IT’S UNIQUE: Ultimate beauty hack alert: One take-anywhere tube that doubles your lip colour collection. From runways to red carpets, matte lips are having a moment. Get in on the trend with INSTA-MATTE. Not only does this wonder gel instantly transform your cream lipstick into a dramatic matte look, but it also keeps shades true—so you get two ways to wear your favourite nude or red, minus the mess of your old DIY mattify methods. (Loose powder on your lips? No thanks.)