This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool faux-blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber. BENEFITS:  Instantly neutralizes brassy & yellow undertones Leaves hair 94% stronger when used with Cicaflash Removes impurities & pollution particles Repairs the surface of the hair fiber up to 46% when combined with Cicaflash