The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the following Thoughtful Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone

KIND & FREE Clean Mascara from Rimmel – our 1st clean mascara delivering volume and length with no compromise. Proven 36-hour wear. Flexible & creamy texture natural wax blend formula infused with biotin to condition your eyelashes. Real bio-brush made from 100% bio-based fibers. This waterproof and volumizing mascara is vegan & cruelty-free. Its clean formula contains 99% natural derived ingredients. Available in two shades: black & black brown.