Holds Hair Without Feeling Like It’s There This is a lightweight, water based shaping cream. It’s very easy to apply and is perfect for those of you seeking a textured yet flexible all-day hold. It’s good for a whole range of styles from easy and laid-back to more defined. The subtle hints of our mild vanilla signature scent throughout the day will remind you of how put together you look, even without a mirror. Guys with thicker hair can use it to achieve a very flexible put together style