#1 CRUELTY-FREE FACE PRIMER BRAND IN CANADA * Developed to help makeup look better and last longer on set, this cruelty-free & vegan primer gel instantly smooths and blurs flaws while nourishing skin with Vitamins A & E. The proof is in the primer!In a consumer study on 103 women after 1 week of use: • 93% saw blurred imperfections • 93% saw smoother skin • 91% saw minimized pores & lines • 95% said it helped makeup go on flawlessly• 94% said it worked well with their skin tone • 94% agreed foundation blended more easily *Source: The NPD Group, Inc. / Canada Prestige Beauty Total Measured Market, Based on Unit and Dollar Makeup Division Sales, 12 Months ending Nov 2020*