Discover the power of oil for exceptional blonde. Olia introduces new SUPERBLONDS OUR 1ST BLEACH WITHOUT AMMONIA Up To 7 Level Lift New Olia Superblond Extreme B+++ Max Bleach for up to 7 level lift with no ammonia. Discover, intense lightening performance for luminous, long lasting blonde and a unique sensorial experience with non-drip velvety texture and delicate floral fragrance. NEW NEUTRA+ TECHNOLOGY BLUE = ANTI-BRASSINESS VIOLET = ANTI-YELLOW