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Optimum Type by Wang Shaoqiang, Paper over Board | Indigo Chapters
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Coles
Optimum Type by Wang Shaoqiang, Paper over Board | Indigo Chapters
From Wang Shaoqiang
Current price: $91.95
Coles
Optimum Type by Wang Shaoqiang, Paper over Board | Indigo Chapters
From Wang Shaoqiang
Current price: $91.95
Loading Inventory...
Size: 1.01 x 11.22 x 1410
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Coles
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers." | Optimum Type by Wang Shaoqiang, Paper over Board | Indigo Chapters