Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in-by enabling you to:- Build your credibility- Adapt your pitch to your audience- Win your listeners' minds and hearts- Overcome resistance to your proposals- Leverage the forces that move people to embrace new ideas | Persuading People by Harvard Review, Paperback | Indigo Chapters