Clinically proven to address the 5 key signs of aging for a younger looking face & neck in just 2 weeks, this formula is perfect for mature skin to firm, brighten, lift and even skin tone. With No7’s unique anti-wrinkle complex, skin will feel fortified, smooth and nourished. REAL RESULTS*: After the first application, face and neck feel smoother. After 1 week, face and neck look more radiant and feel firmer. After 2 weeks, face and neck look younger, revitalized and lifted. (*Based on consumer perception study.) Among women who used the serum**: 96% had visibly reduced wrinkles on the face. 90% had a noticeable lift on the face. 87% had visibly reduced crepiness on the neck. 92% had improved firmness on the neck. (**Based on clinical expert grading assessment after 12 months product use.) *Packaging may vary.