WHO IS IT FOR: Sensodyne Complete Protection Toothpaste is for adults and children (12 years of age and over) and has been specially designed for people with sensitive teeth with the benefits of a complete, everyday toothpaste. It protects sensitive teeth, protects against cavities, helps control plaque, strengthens enamel and maintains healthy gums. HEALTH BENEFITS: This toothpaste provides clinically proven sensitivity relief, protection against cavities, helps control plaque, maintains healthy gums, prevents gingivitis, strengthens enamel and whitens teeth with twice daily brushing. Finally, it leaves you with a fresh and clean taste. WHY CHOOSE: This toothpaste helps restore a protective layer over the sensitive areas of your teeth to help relieve sensitivity. USAGE: Sensodyne Complete Protection toothpaste provides clinically proven sensitivity relief. With twice daily brushing, it provides 7 benefits (sensitivity, enamel, plaque, gums, clean, fresh, whitening).