Sensodyne Whitening Plus Tartar Fighting toothpaste is clinically proven to provide sensitivity relief. It gently removes stains to help whiten teeth and prevents tartar build-up with twice daily brushing. With twice daily brushing: • Clinically proven to provide on-going protection for sensitive teeth • Gently removes stains and helps in teeth whitening • Removes plaque • Reduces tartar build-up • Provides cavity protection