Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place. Clay is great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip. Clay based No Shine Strong hold Great for fine, short or stubborn hair Best for: Fine, short, or stubborn hair. Textured, messy styles.