Digital Aire's powerful, next generation salon quality digital motor, uses magnets and electronics to generate superior performance to level-up every style. The ultra-fast drying speed and airflow (+90k RPM) of the BLDC motor will provide up to 5,000 hours of drying time! Ceramic technology and the negative ion generator will provide advanced hair protection for mega-watt shine. Control the heat and airflow for a versatile styling experience with 3 heat and speed settings for up to 9 styling combinations. And the true Cold Shot Button locks in every style for long-lasting results you’ll love. This 21st century hair dryer is slim, lightweight with a stylish design that matches its next-level power and performance.