'The Tao of Male Sex Appeal' is the first book to explain in simple terms why and how women are attracted to men. and Sean Marsh observed and documented the instinctive behavior in men that women are attracted to. simple, step by step format in this book, along with the role of personality and language and why they are secondary for a man's success with women. appearance, the principles of dominant behavior, if applied, will make you more desirable by women who typically would not give you a second look. success and dominance in life as well as love. | The Tao of Male Sex Appeal by Jim Carrera, Paperback | Indigo Chapters