The Thoughtful Choices at Shoppers Drug Mart™ lineup is curated to help make it easier for you to shop consciously.

This product falls within the followinul Choices™ criteria:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone
• †Mindful of our Planet; - Fully Recyclable Packaging††

(††Where facilities exist; check your local guidelines)

Our Vegan Collagen Serum and Primer is a multitasking powerhouse and the first step to the fluffy lashes of your dreams. The white tinted formula amplifies the mascara color. The serum incorporates our hydrating vegan collagen and Vitamins B & E for conditioning power. The primer uses kaolin & plant wax to add volume and create the perfect canvas. Pair with Vegan Collagen Fluffy Lash Mascara for extra bold fluffy lashes that are super conditioned. What's more to love? Comes in a 100% glass vial. The 100% vegan brush dispenses the white formula evenly onto every single lash, separating and amplifying any mascara’s payoff without fallout.