Knock out brassy tones and reveal beautiful blonde with John Frieda Violet Crush Purple Shampoo. This daily purple shampoo is designed to replenish moisture and hydrate hair while restoring bright, cool blonde and preventing stubborn brassy tones. Great for natural, colour-treated, and platinum blonde hair. Formulated with Crushed Violet Pigments that neutralize unwanted yellow, brassy tones without over toning. Peroxide-Free, Ammonia-Free and Silicone-Free - it gives your blonde hair everything it demands and nothing it doesn't. For best results, use it with Violet Crush Purple Shampoo for blondes. For severely brassy hair, try John Frieda Violet Crush Intensive Purple Shampoo.